The Swipe File

100 Hook Templates That Stop the Scroll

Copy-and-paste prompts organized by the emotion they trigger. Plug your niche into the blanks. Use them today.

The One Rule

The best hooks don't sell. They don't inform. They don't explain.
They spark an emotion.

Every hook that ever stopped you mid-scroll did one thing first: it made you feel something before you could think about it. Curiosity. Shock. Validation. Disbelief. Recognition. Vindication. A little jolt of “wait, what?” before your brain caught up. That's the entire job of a hook.

Your move

Want some help personalizing these for your niche?

I realize these are pretty vague. It's tough to find hooks that will work for EVERY niche. But with Hook & Caption Bot, it's possible to come up with the ones that'll fit YOURS in like 5 seconds and grow your following like crazy.

Hook & Caption Bot chat on a phone, next to its robot mascot holding a hook and megaphone

Not sure what you need? Take this quiz