The Swipe File

100 Hook Templates That Stop the Scroll

Copy-and-paste prompts organized by the emotion they trigger. Plug your niche into the blanks. Use them today.

The One Rule

The best hooks don't sell. They don't inform. They don't explain.
They spark an emotion.

Every hook that ever stopped you mid-scroll did one thing first: it made you feel something before you could think about it. Curiosity. Shock. Validation. Disbelief. Recognition. Vindication. A little jolt of “wait, what?” before your brain caught up. That's the entire job of a hook.

Section 1

Talking Head Hooks

35

Talking head hooks do two jobs at once: they have to be spoken AND read on-screen. They need to land in the first 2 seconds AND make the viewer need the next sentence.

Section 2

Carousel Hooks

35

Carousel hooks live on slide 1. They have ONE job: make the reader swipe to slide 2. The strongest carousel hooks promise a specific reveal that can ONLY be unlocked by swiping.

Section 3

Reel Hooks

30

Reels are auditory + visual + textual at once. The hook needs to land in 1.5 seconds OR she's gone. Reels reward boldness, specificity, and emotional immediacy more than any other format.

How to use these templates

Pick the template that matches the emotion you want to spark.

  • • If your reader needs to feel SEEN, use validation hooks.
  • • If she needs to feel CURIOUS, use curiosity hooks.
  • • If she needs to feel JOLTED, use shock hooks.
  • • If she needs to feel VINDICATED, use contrarian hooks.

The hook is just the front door, and the content you make after it is what keeps her in the house.

Ready for the next step?

Ready to turn these hooks into actual sales?

Hooks are the front door, but a hook without a system behind it is just an opening line! What separates the women making real sales from the women collecting saves is what they do after the hook. If you’re ready to build that system, here are the two ways I can help.

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Option 2 · You don’t have an offer yet

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Grab either program and get $800 in bonuses, free.

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90 Done-For-You Content Prompts

Plug-and-play prompts you can use immediately to write content that converts. No more staring at a blank screen.

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$497 value

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Have questions? DM me on Instagram @morganandersonalexis and I’ll help you pick the right one.